Jul 12 2006

Is Fold Returning?

Published by at 1:22 pm under Bookmarks

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Fold countdownA while ago I posted about Fold.com, a Web 2.0 homepage, had closed down and that the domain and source code for Fold was being sold off for the meagre sum of £750,000 (1,100,000 Euros). I have just been back to Fold.com to see if the site had been sold, and it seems that Fold is back on.

Whilst is doesn’t explicitly state that the fold Web 2.0 homepage is returning, I take the countdown timer & original Fold style to be an indication that it is indeed returning. This make me wonder about a few things:

  • Was the reason for shutting down Fold really due to the fact that Axel Wolf didn’t have the resources to support it further?
  • Has Alex Wolf worked out a business model which will allow him to make money from Fold?
  • Was the price he gave for the Fold source a sincere offer?
  • Has someone actually paid the asking price?
  • Is this new count-down yet another stunt to get publicity for Alex Wolf?

I don’t know the answer to any of these but you can bet that I’ll be watching closely on Sun, Aug 6 2006 at 8:35am when the timer is due to expire…. viral advertising at its best!

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